Fighters is a display typeface created for the Green & White USask alumni magazine. The theme of the issue was fighters so I wanted a typeface to use for each feature that felt strong.

After a lot of unsuccessful searching for the perfect typeface, one day I thought, “why not just design my own?” …so I did.

skills highlighted:

creative and art direction
typeface design
digital lettering
layout/graphic design
illustration
typeface creation/installation

I had a very specific vision for the cover and particularly the typeface on the inside front cover (shown as the feature photo at the top of this page). I communicated this and worked with Studio D YXE to bring this to life and it ended up being exactly what I had in mind.

The cover shoot highlighted a local powerlifter and cancer survivor on location at the strength and conditioning gym I attend so it made it even easier to visualize the outcome.

Once you start designing a typeface, you realize pretty quickly that many of the components for each letter/character are repetitive. So although not necessary for this purpose or project, I decided to add numbers, other characters, lowercase, and a bold version.

I thought, “may as well just keep going and finish the job.”