As part of an overall USask campus rebrand (collaborative effort) there was a graphic element shaped like the notable building signs outside each building on campus.
I saw this graphic element as a solution for a much needed cover redesign for many campus college publications, including the widely-distributed alumni magazine, as a way to bring them all together visually to appear as one brand.
Skills highlighted: Brand identity, brand consistency, magazine/editorial branding, editorial design, creative direction, art direction, graphic design, logo design
My intention was to make every campus publication have a similar brand and aesthetic as well as align them with the main USask news website.
Although the stories told are about drastically different subject matters, having everything be visually aligned would help to tell the greater USask story.