As part of an overall USask campus rebrand (collaborative effort) there was a graphic element shaped like the notable building signs outside each building on campus.
I saw this graphic element as a solution for a much needed cover redesign for many campus college publications, including the widely-distributed alumni magazine, as a way to bring them all together visually to appear as one brand.
skills highlighted:
visual identity design, brand adherence, magazine/editorial branding, editorial design, creative direction, visual storytelling, graphic design, logo design
My intention was simply to make every campus publication look the same, despite the stories coming from different colleges being about a vast range of subjects. I knew that having everything visually aligned under one brand would help to tell the greater USask story.
*There are only a few samples shown here that I personally designed as not every college worked with my department at the time.
