As part of an overall USask campus rebrand (collaborative effort) there was a graphic element shaped like the notable building signs outside each building on campus.
I saw this graphic element as a solution for a much needed cover redesign for many campus college publications, including the widely-distributed alumni magazine, as a way to bring them all together visually to appear as one brand.
Visual identity marker
Brand adherence
Magazine/editorial branding
Editorial design
Creative direction
Visual storytelling
Graphic design
Logo design
My intention was simply to make every campus publication look the same, despite the stories coming from different colleges and about a vast range of subjects. Having everything be visually aligned under one brand would help to tell the greater story of USask.
*There are only a few samples shown here that I personally designed. Not every college adapted this but many did and are still using the template.
