report to the community — a throwback project (2012) and one where i thought a little differently early in my career

dimensions when folded 7x10 in; poster dimensions 21x30 in

the report to the community was a project my department (central marketing and communications) did at usask every year that summarized some of the bigger news stories across campus from the past year used as a marketing piece to give out at campus and community events.

we often did it like a typical brochure/booklet but this year when i worked on it i thought, “maybe we could make it into a poster?” books are nice if you have a place to put them but with stuff like this i think they often get tossed out once you read them. the poster format was a way to avoid having people toss it out after they read it; the hope was to have people hang it up in their office after reading it so they see it frequently without it being in the way and adding to the desk clutter.

we still wanted it to be able to fold and look like a booklet to make it easy and more traditional to handle so we used some of the brand slogan words one by one as a way to “introduce” the stories.