report to the community — a throwback project (2012) and one where i thought a little differently early in my career

dimensions when folded 7x10 in; poster dimensions 21x30 in

the report to the community was a project my department (central marketing and communications) did at usask every year that summarized some of the bigger news stories across campus from the past year used as a marketing piece to give out at campus and community events.

we usually did it like a typical brochure/booklet but this year when i worked on it i thought, “maybe we could make it into a poster?” books are nice if you have a place to put them but with stuff like this i think they often get tossed out once you read them.

the poster format was a way to maybe avoid having people toss it out after they read it; this way the hope was to have people want to hang it up in their office after reading it so they see it frequently without it being in the way and adding to the office/desk clutter. in a way, my colleagues and i thought this would maybe boost internal campus staff morale as well as keep us top of mind for external stakeholders.

we still wanted it to be able to fold and look like a booklet to make it easy and more traditional to handle so we used some of the slogan words one by one as a way to “introduce” the stories.