DESIGN PROJECTS that aim to simplify yet disrupt the norm
LEARN MORE ABOUT MY DESIGN PROCESS BELOW
FOR OTHER INQUIRIES ABOUT WHAT I CAN DO OR HAVE DONE OR IF YOU’RE INTERESTED IN WORKING TOGETHER, PLEASE CONTACT MALCLOKE.STUDIO@GMAIL.COM
the people behind the places [editorial ezine]
the rock boat [digital experience]
usask stories [brand + editorial]
illustration [misc]
THE DESIGN
PROCESS
—
1 what value will this bring to the world + does it align with my own values of doing good + being sustainable?
2 is it original and timeless?
3 make it work then make it look good
GOOD DESIGN
IS INVISIBLE
you know when good athletes make whatever they do look so easy, but then you try it and you are suddenly very, very humbled?
that’s what i mean by invisible; it appears effortless [“anyone can do that”] but you know a lot of work went into making it be that way.
END GAME
people forget something’s been designed at all when they can just interact with the product or information seamlessly + without friction or distraction