Little x Little was made as a gift for USA weightlifting coach, Aimee Everett, from a group of women who were part of her team program (including myself).

A lot of us had met through the program so the idea was born as a simple thank you gesture to do for our team coach as a gift.

I planned, organized, and gathered the content (stories and photos were provided) from about 15 contributors, edited the stories for consistency (while maintaining each contributor’s voice), edited the photos for style consistency, and put it all together in a magazine style coffee table book.

Content organization, planning, and management
Creative direction
Editorial layout
Graphic design/typography
Creative writing/storytelling
Photo and copyediting
Photo organization and selection for visual storytelling

“When I thought about what to title this project, it was an easy choice. I simply thought about that moment when I joined Aimee’s Ladies and Aimee told us to try to focus on just one cue at a time—little by little, a little becomes a lot.

That cue helped me a lot at the time, and I knew it would help me for years to come, so here we are.”