I was asked to participate in Spreadshow, a local design show in Saskatoon. The title “Our Six” was developed to explore the regional aspects of living within Treaty 6 territory. “We are all Treaty People” is a refrain for those inside Canadian Treaty boundaries.
We were asked to design a logo to visually portray “Our Six.” The process work was also to be presented as well for a juxtaposition.
This project was done on a volunteer/community basis. The show was delayed and then cancelled due to COVID-19.
Skills highlighted: Ideation and exploration, sketching, illustration, graphic design, creative direction, logo design
Right away, I knew that I wanted to keep this simple and knew I wanted to play with typography as that typically was one of my strongest skills.
I started with some pretty rough sketches and ended up with a lot of variations but had about three main concepts emerge from those early sketches.
The first idea was the misshapen six, the scrambled letters, or the letters with the line through them.
This told the story of lostness.
The second idea I had was based on the quote by Dr. Gregory Cajete.
In illustrating the quote, a lot of shapes emerged.
The third idea was based on the definition of reconciliation (the restoration of friendly relations). Using some of the shapes from the second idea, I started to mess with shapes and letterforms.
The U and I seemed to work as a bridge to join (or reconcile) the other letters together.
The final design came together after this.
