I was asked to participate in Spreadshow, a local design show in Saskatoon. The title “Our Six” was developed to explore the regional aspects of living within Treaty 6 territory. “We are all Treaty People” is a refrain for those inside Canadian Treaty boundaries.
We were asked to design a logo to visually portray “Our Six.” The process work was also to be presented as well for a visual juxtaposition.
This project was done on a volunteer/community basis. The show was delayed and then cancelled due to COVID-19.
Logo design
Illustration
Graphic design
Creative direction
Visual storytelling
Right away, I knew that I wanted to keep it simple but push the limits a bit with type logos.
I started with some pretty rough sketches and ended up with about three main concepts emerge from those early sketches.
The first idea was the misshapen six, the scrambled letters, or the letters with the line through them.
This told the story of lostness.
The second idea I had was based on the quote by Dr. Gregory Cajete.
In illustrating the quote, a lot of shapes emerged.
The third idea was based on the definition of reconciliation (the restoration of friendly relations). Using some of the shapes from the second idea, I started to mess with shapes and letterforms.
The U and I seemed to work as a bridge to join (or reconcile) the other letters together, which brought me to my final concept/design.
This process is a brief overview and while it may seem short and simple, it actually took a lot of exploring, thinking, and sketching over a couple months in my spare time.
