In collaboration with Hello Roo (strategy/copywriting), I created some of the visual components for a Local Shopping Guide for a Shopify campaign, which launched on Black Friday 2021.
My role was to establish a concept for a printed information poster/map within the campaign using the supplied brand elements/guidelines.
Type setting and type manipulation
Layout and graphic design for various deliverables, including print
Digital illustration
Adherence to brand guidelines
Earlier proofs of the poster/map:
This was a slight challenge to get the colours right, the thickness of the black lines, the thickness of the coloured outlines for each city quadrant, how to best show the river, and so on.
