In collaboration with Hello Roo (strategy/copywriting), I created some of the visual components for a Local Shopping Guide for a Shopify campaign, which launched on Black Friday 2021.

My role was to establish a consistent look and feel for the campaign using the supplied brand elements/guidelines to use on a few print pieces.

The creative I came up with is primarily the poster/map and typographic treatment of the title and legend ensuring everything works together.

Skills highlighted: Type setting and type design, print layout and design for various deliverables, digital illustration, adhering to brand guidelines

Earlier proofs of the poster/map:

This was a slight challenge to get the colours right, the thickness of the black lines, the thickness of the coloured outlines for each city quadrant, how to best show the river, and so on.