For Sustainability Day initiatives run by Sask Polytech, I was to create a graphic wordmark, which had to include the typography of the official Sask Polytech logo and still fit within the campus brand.
The icon is a symbol that quickly ties you to environmental sustainability but it also portrays life and growth. Through visual storytelling, the icon simply connects the three pillars of sustainability—environmental, social, and economic.
Skills highlighted: Brand identity, logo/icon design, brand consistency, creative direction, art direction, graphic design, sketching and concepting, illustration, colour accessibility
To help create a complete identity, a series of illustrations were hand drawn to look like earth from a satellite perspective and are to be used as background graphics in correspondence with the main graphic treatment.
With an abstract subtle visual of earth on each piece you are drawn to think of the bigger picture (earth as a whole).
A few initial sketches/concepts for the mark and backgrounds graphics:
