fighters: a display typeface designed an editorial project
creative direction + design as part of my role at usask via the marketing and communications team
For one issue of the bi-annual usask alumni magazine, Green & White, I created and installed this typeface to use as the main heading font for feature story titles and the inside front cover heading.
This issue in particular had a lot of really powerful stories about strength in vast industries and the photography and standard brand typeface just didn’t quite match the energy in the stories.
So, naturally and after a lot of unsuccessful searching for the perfect typeface, one day I decided to make my own.
The cover story was about a local powerlifter / cancer survivor at a gym… and I’ve always loved gritty strength sport photos of athletes in action and the emotion they portray.
The macro close up cover photo or the inside front cover photo of the chalk explosion captured the mood I wanted to convey throughout the entire issue… and the typeface helped that.
