Apparel (tote bags + t-shirts) for Shop USask for corresponding branding USask social media channels to support the LGBTQIA+ community. Everything from this campaign sold out in record time for Shop USask.

A portion of the sales from the tees and tote bags went directly to Queer Housing on campus.

Creative direction
Graphic design/layout for brand merchandise
Visual storytelling
Typography
Campaign branding
Brand adherence